Profile: Nic Thomas
Assistant General Managing Director Changan Europe and UK Managing Director
Nic Thomas is Assistant General Manager Changan Europe and UK Managing Director and brings more than 20 years of global automotive leadership experience spanning brand development, marketing transformation, and electrification strategy.
Nic was recruited into Changan to lead the company’s European expansion, shaping a long-term strategy to introduce its advanced electric vehicle (EV) and hybrid portfolio to customers across key European markets. In his role as UK Managing Director, he is responsible for establishing the brand in one of Europe’s most competitive automotive landscapes. This includes building a high-performing leadership team, developing a nationwide retail and aftersales network, and leveraging Changan’s established 15-year R&D presence in Birmingham to support product development and localisation.
Nic’s career reflects expertise across both established and emerging mobility technologies. He spent more than 11 years with Nissan, where he served as Marketing Director for Nissan GB before moving to Yokohama as Director of Global EV Business. In that global role, he helped shape Nissan’s electric vehicle strategy during a pivotal period of industry transition, building on the company’s leadership in zero-emission mobility.
Earlier in his career, Nic held senior marketing and strategy roles at Ford Motor Company, developing extensive experience across international automotive markets and strengthening his foundation in brand positioning, customer engagement and commercial performance.
With a track record of delivering growth, leading high-performing teams and launching innovative products in competitive markets, Nic combines strategic vision with operational execution as he drives Changan’s next phase of expansion.
Melanie King
Phil Borge-Slavnich
Susie Dullard
