Changan advances global strategy with "1+4+4+5" framework, targeting RMB 600 billion in revenue by 2030

CHANGAN EUROPE PRESS RELEASE

April 22, 2026

Changan targets global automotive top 10 by 2030, with Europe a cornerstone of overseas growth strategy and 1.5 million international vehicle sales planned
Vast Ocean Plan commits to long-term European localisation – spanning R&D and rapidly expanding retail and service network
The company has introduced a strategic growth plan to guide its expansion, aiming for RMB 600 billion in revenue by 2030, with five performance metrics expected to double, six major capability leaps planned, and a strong baseline proven by nearly 3 million vehicles sold globally in 2025.

Chongqing – Changan held its Global Strategy Launch and Global Partner Conference in Chongqing on April 21, 2026, presenting its "1+4+4+5" strategic framework to approximately 700 attendees. The strategy reinforces and advances the company's Vast Ocean Plan, with a clear ambition: entry into the global automotive top ten and revenue of RMB 600 billion by 2030. Europe is positioned as a strategic priority within that ambition, with dedicated investment in localised R&D and market development.

The "1+4+4+5" strategy is built around one vision: to build a world-class automotive group with global competitiveness and homegrown core technologies. It is structured around four business pillars – vehicles, components, services, and next generation ecosystem industries – and four transformation priorities: intelligence, green development, globalisation, and integration.

Guided by a two-step, ten-year roadmap, Changan aims to double five key metrics by 2030: new energy vehicle (NEV) sales, overseas vehicle sales, total revenue, total profit, and brand value. The 2030 targets include 2.4 million NEV sales; 1.5 million overseas vehicle sales; revenue of RMB 600 billion, placing Changan among the global automotive top ten; and brand value of RMB 200 billion, achieving inclusion among the world's Top 500 Influential Brands.

"Today we are entering a remarkable new era shaped by profound change and unprecedented opportunity,” said Zhu Huarong, Chairman, Changan Automotive. “Every transformation creates the conditions for a new generation of world-class enterprises. Changan will stay committed to co-development and shared prosperity, working with our industry partners with one purpose and one direction – side by side as we move forward."

Zhu Huarong, Chairman, Changan Automotive, at the Global Strategy Launch and Global Partner Conference in Chongqing on April 21, 2026.

Six Major Leaps

To drive the strategy, Changan has defined Six Major Leaps, each representing a measurable shift with defined milestones:

The Experience Leap marks a shift from single-domain smart driving to full-vehicle intelligence. Powered by SDA Intelligence, it builds a proactive safety matrix while delivering an end-to-end protection system for users.
The Power Leap moves from traditional energy to green and high-efficiency solutions, advancing a diversified technology portfolio across hybrid, battery electric and hydrogen powertrains, striving to achieve peak carbon emissions by 2027, and building a full-lifecycle carbon management system.
The Scale Leap expands growth from a single source to multiple drivers, with parallel plans to double sales in both new energy vehicles and overseas markets while developing globally competitive flagship models.
The Ecosystem Leap upgrades Changan from a “large industry, small ecosystem” model to a “large industry, large ecosystem” model, building a coordinated ecosystem spanning users, industry, and services.
The System Leap shifts from traditional control-and-operations management to modern global governance, with a focus on building world-class capabilities in innovation, talent, and management.
The Value Leap marks Changan's full transition toward an intelligent, low-carbon mobility technology company, to deliver all-round gains in economic, industrial, brand, and societal value.

Globalisation: Three Major Plans

Guided by the “1+4+4+5” strategy, Changan is advancing three major plans: the Green Plan for new energy, the Intelligent Plan for smart mobility, and the Vast Ocean Plan for globalisation. Together, these initiatives are accelerating the company’s transformation into a leader in intelligent, low-carbon mobility technologies.

The Green Plan is progressing steadily, strengthening Changan Group’s core NEV technologies and embedding sustainability across product design, manufacturing, and recycling. This approach supports lower carbon emissions across the full vehicle lifecycle. The Intelligent Plan is accelerating execution, delivering ultra-safe intelligent mobility solutions for users.

The Vast Ocean Plan is gathering pace as Changan continues to advance its global market development strategy. Guided by principles of long-term development, localisation, systemisation, and integrated ESG, the company is moving beyond product exports toward comprehensive brand globalisation and industrial globalisation. In Europe, this translates into a commitment to local partnerships, compliance with regional regulatory frameworks, and a retail and service presence designed for long-term market integration.

European Outlook

Europe occupies a central role in Changan’s globalisation roadmap, with the company active in 17 markets across the region. Building on established R&D operations, Changan is expanding its network of sales and service locations as part of a long-term, “in Europe, for Europe” approach, heavily investing in local capability.

Foundations

The strategy is built on a strong base. In 2025, Changan posted 2.913 million vehicle sales, up 8.5 per cent year on year, with NEV sales exceeding 1.1 million units. Changan has ranked first in China's National Enterprise Technology Center evaluation for 14 consecutive years. Its 24,000-strong global R&D team has filed 20,935 patents, 71 percent of them invention patents, and participated in the formulation of 408 standards.